'Industry must seize government's favourable EV policies': Santosh Iyer

The company MD talks about how the company expects to see a marked growth in its EV penetration from 4-5 percent in the present day to around 25% in the next three-four years.

By Mugdha Mishra calendar 20 Sep 2023 Views icon7981 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
'Industry must seize government's favourable EV policies': Santosh Iyer

Mercedes-Benz India has launched its latest all-electric product - Mercedes-Benz EQE, priced at Rs 1.39 crore, ex-showroom. The company says it offers a strong value proposition compared to similarly-sized petrol- or diesel-powered cars, despite bringing the EQE through the CBU route. 

Santosh Iyer, Managing Director, Mercedes-Benz India talks about how the company expects to see a marked growth in its EV penetration from 4-5 percent in the present day to around 25% in the next three-four years. Sharing a broader perspective, Iyer further says that the present government policies around EVs are acting as a strong catalyst, and the industry must step on the accelerator pedal to bring more products, and consider their responsibility to develop the entire EV ecosystem, including charging infrastructure.

Mercedes-Benz India, which offers a portfolio of eco-friendly powertrain options, across petrol, diesel, and electric vehicles, believes that it is enabling potential customers with its eco-friendly solutions that all conform to the latest emission norms. Iyer says that the industry must strike a balance between petrol, and diesel, and EVs must take over both over a period of time.

RELATED ARTICLES
Video - India–EU FTA to Boost Export Opportunities: Skoda Auto Volkswagen India CEO Piyush Arora

auther Ketan Thakkar calendar28 Jan 2026

India has transformed from a cost-optimization hub to a strategic global center for Volkswagen Group, with ambitious pla...

Video: VinFast Seeks EV Incentives, Scouts Battery Partners; 2-Wheelers, Buses Slated for 2026

auther Prerna Lidhoo calendar24 Jan 2026

VinFast's CEO details plans to replicate Vietnam's integrated ecosystem model in India, emphasizing local manufacturing,...

Video: Skoda India Bets on CNG and EVs to Build Multi-Powertrain Portfolio

auther Prerna Lidhoo calendar23 Jan 2026

Skoda Auto India's brand director discusses the company's market strategy, focusing on the Kushaq SUV, automatic transmi...