‘India is one of the most competitive markets in the world’: Thierry Koskas, CEO, Citroen
Citroen CEO Thierry Koskas believes that the C3 Aircross can become the main competitor in this busy segment, as he goes on to highlight India’s plans for the company and touches upon why India is one of the most competitive markets in the world.
Koskas says that Citroen is aiming for a steady growth in the Indian market with a solid foundation, and with the arrival of the C3 Aircross, the company will double the number of dealers by the end of the year.
Talking about EV penetration, Koskas said that it is likely to grow more quickly than anticipated in the country. He further goes on to add that globally for the company, India is not only a big market, but also a great production base, which could act as a low-cost EV base in the future.
"India is one of the most competitive markets in the world, if not the most competitive one”, he signs off.
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