Aftermarket alloy wheels leader Neo Wheels guns for future growth

Leading aftermarket alloy wheels brand Neo Wheels, which commands a 35-37% market share, is eyeing future growth, driven by the growing consumer aspirations and premiumisation of the market. 

The company which caters to end customers with its wide range of gravity die-casted alloy wheels in the 12-inch to 20-inch category is bullish about strong growth, and is realising a 25% year-on-year growth rate. It aims to exceed or sustain its growth in the coming years. 

"The Indian market is very exciting. Neo Wheels is registering a year-on-year growth rate of almost 25%," Satya Kacheria, Director, Neo Wheels, reveals in this interview.

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