Software-Defined Aftersales: The OEM’s Next $150 Million Opportunity
How connected vehicle data, AI-enabled diagnostics and smarter workflows can unlock aftersales value, improve workshop...
Jeevika Kapadia & others, IPSOS
31 Oct 2026
The assumption that a bigger discount automatically leads to a stronger consumer response is no longer as reliable as it once was.
Read moreHow connected vehicle data, AI-enabled diagnostics and smarter workflows can unlock aftersales value, improve workshop...
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