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AI Powered marketing in India's festive Auto season

AI Powered marketing in India's festive Auto season

autherAutocar Professional Bureau     calendar26 Oct 2024

The Indian auto market, with its diverse customer base and growing demand for vehicles, presents a unique opportunity for AI-driven marketing. The festive season, a crucial period for auto sales in India, can be significantly enhanced by AI...

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Standardise to Scale: Revolutionising electric two-wheeler software
Standardise to Scale: Revolutionising electric two-wheeler software

By Kollu Nandakumar & Nakul Dhanya BR, Elektrobit calendar26 Oct 2024

With the growing volumes of electric two-wheelers, there is an increasing need to standardise non-differentiating soft...

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EVs: Marvels on road, maligned in headlines
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EVs: Marvels on road, maligned in headlines

By Sandeep Bangia calendar06 Oct 2024

While the mainstream media and social media continue to castigate EVs, it’s time to see through the smoke and mirrors ...

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Opinion: Besides Indian-made cars it’s time to export Indian brands
Opinion: Besides Indian-made cars it’s time to export Indian brands

By Avik Chattopadhyay, Autocar India calendar25 Aug 2024

Instead of pleading with for a foreign brand to come to India, we need to promote homegrown manufacturers on every ove...

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Opinion: Automotive developments that didn't make the news
Opinion: Automotive developments that didn't make the news

By Shapur Kotwal, Autocar India calendar25 Aug 2024

Here are some developments in the automotive space that really shocked me over 300 issues of Autocar India.

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Opinion: The 500cc Royal Enfield motor should return
Opinion: The 500cc Royal Enfield motor should return

By Rishaad Mody, Autocar India calendar25 Aug 2024

The UCE 500 engines met their end with the introduction of the BS6 emissions norms.

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Buckle Up: promoting seatbelt usage through behavioural science
Buckle Up: promoting seatbelt usage through behavioural science

By Geetika Singh, Ipsos India calendar25 Aug 2024

Despite seatbelt usage being mandated by law, a significant number of people still fail to comply. This non-compliance...

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Which is better for India - Hybrid or BEV?
Which is better for India - Hybrid or BEV?

autherAutocar Professional Bureau calendar24 Aug 2024

From government policies and incentives to the evolving infrastructure landscape, it’s crucial to examine which techno...

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Opinion: Lower Hatchbacks – Is a revival in sight?
Opinion: Lower Hatchbacks – Is a revival in sight?

By Aanchal Soni, Dipesh Jain, Piyush Mungle, Aniket K calendar11 Aug 2024

Once a staple in Indian middle-class homes, lower hatchbacks are losing ground. As millennials shift preferences, we e...

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Opinion: What’s in a colour?
Opinion: What’s in a colour?

By Aanchal Soni, Research Director, UU, Ipsos India calendar10 Aug 2024

What’s in a colour? Probably a lot! And a clear shift in the preferences in colour choices in automobile industry clea...

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POLL OF THE MONTH

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Will Legacy Players Be Able to Squeeze Out Startups from India's Electric 2-Wheeler Market?

Yes

 

38.22%

No

 

61.78%

Total Votes : 471