Yokohama Rubber Company appoints Angelo Noronha as President & CEO of Yokohama-ATG

Yokohama Rubber Company (YRC) has announced the appointment of Angelo Noronha as President and CEO of Yokohama-ATG (Y-ATG), effective January 1, 2025. Noronha currently serves as the President of Global Aftermarket Sales and has been associated with the organization for over 15 years.  

Commenting on the appointment, Nitin Mantri, Co-Chief Operating Officer of YRC, highlighted Noronha’s extensive industry experience and contributions. He stated that Noronha’s strategic approach and understanding of the business would support Y-ATG in achieving its objectives as a customer-focused and adaptive organization.  

Y-ATG is a global company specializing in the design and production of off-highway tires used in sectors such as agriculture, forestry, construction, earthmoving, mining, ports, and industrial operations. Its portfolio includes established brands like Alliance, Galaxy, and Primex, which provide products tailored to different industry needs.  

The Alliance brand has been a prominent name in agriculture and forestry for over 70 years, offering a wide range of tires that cater to various requirements. Galaxy focuses on construction and earthmoving applications, providing specialized tire solutions designed for challenging operational conditions.  

Y-ATG’s product portfolio includes more than 4,000 stock-keeping units (SKUs) that address the needs of both aftermarket and OEM applications. Supported by a robust distribution network, the company provides reliable delivery and after-sales services across more than 120 countries.  

With this leadership transition, Y-ATG aims to continue its focus on offering high-quality tire solutions and maintaining its presence in the off-highway tire market globally.