Ultraviolette Announces Partnership with MotoMondo for Entry into the UK and Benelux Markets
Ultraviolette appoints MotoMondo as its official distributor for the United Kingdom and Benelux region, marking the company's planned entry into new European markets with the launch of the F77 MACH 2 RECON electric motorcycle.
Bengaluru-based electric vehicle manufacturer Ultraviolette has announced its entry into the United Kingdom and Benelux region through a strategic partnership with MotoMondo. As part of the agreement, MotoMondo will serve as the official importer and distributor for Ultraviolette’s products across the UK, Belgium, the Netherlands, and Luxembourg.
The company plans to launch its electric motorcycle, the F77 MACH 2 RECON, in these European markets. The move aligns with Ultraviolette’s broader international expansion strategy and its aim to develop and export products from India to global markets.
Commenting on the development, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said that the collaboration with MotoMondo marks a significant step for the brand’s global journey. He highlighted MotoMondo’s experience in managing premium motorcycle brands in Europe and expressed confidence in delivering a consistent customer experience in both product and aftersales support.
Jan Ykema, Managing Director of MotoMondo, stated that the company is looking forward to introducing Ultraviolette in the region and believes the brand’s electric motorcycle lineup could offer a viable alternative to traditional combustion engine models.
Ultraviolette has announced an introductory on-road price of £8,499 for the F77 MACH 2 RECON, applicable to all pre-bookings made before June 30, 2025. Following this period, the motorcycle will be available at an on-road price of £9,399.
Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, Ultraviolette specializes in electric vehicle platforms and battery technology. The company is backed by several investors, including Lingotto (a subsidiary of EXOR N.V.), Qualcomm Ventures, Zoho Corporation, TVS Motor Company, and Speciale Invest.
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By Sarthak Mahajan
16 Apr 2025
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Autocar Professional Bureau
