TVS Motor Company Unveils New TVC for NTORQ 150

TVS Motor Company launched a new television commercial for the TVS NTORQ 150 on Tuesday, promoting what the company describes as India's first 150cc Hyper Sport Scooter. The campaign targets young riders seeking performance and style in their daily commute.

The all-new TVS NTORQ 150 accelerates from 0 to 60 km/h in 6.3 seconds and is equipped with race and street riding modes, traction control, and ABS. The scooter is positioned as the fastest 150cc scooter in India and features over 10 PS of power, combining racing-inspired engineering with advanced safety systems.

The commercial showcases the vehicle's design, advanced technology, and race-bred performance capabilities through what the company calls a "Hyper Mindset" approach.

"TVS NTORQ has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS NTORQ 125. With the all-new TVS NTORQ 150, this pedigree is taken several notches higher. The new TVC captures this 'Hyper' philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race," said Aniruddha Haldar, Senior Vice President - Head Commuter & EV Business and Head Corporate Brand & Media at TVS Motor Company.

The NTORQ brand was launched in 2018 and has introduced several industry innovations, including India's first Bluetooth-connected scooter, the first scooter with over 10 PS of power, and the world's first scooter collaboration with Marvel, according to the company. The brand emerged as a preferred choice among Gen Z riders within months of its initial launch.

"Our idea was to visually translate the emotion of riding the TVS NTORQ 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It's not just about showcasing features; it's about making the viewer feel the ride," said Ashwin Parthiban, Creative Consultant at Dentsu Creative, the agency behind the campaign.

TVS Motor Company operates as a global manufacturer of two and three-wheeler vehicles.