TVS Motor Co crosses 3.5 million customer milestone in international markets, launches TVS HLX 150F

TVS Motor Company (TVSM) today announced that its best-selling, TVS HLX line of two-wheelers, has crossed the milestone of 3.5 million customers in international markets. The company launched the TVS HLX 150F – a new offering, added safety features, a superior suspension and better styling, it noted in a press release.

The TVS HLX line was first made available 10 years ago in Africa and is now available in 50 countries across Latin America, Africa and Asia.

In terms of safety features, TVS HLX 150F is offering trapezoidal LED headlights that are brighter yet energy efficient, providing better visibility, pillion handle rail for better grip along with a rear load carrier, beless tyres for light weight and stability, semi digital speedometer and front disc brakes, the release noted. 

The eco thrust engine with IOC technology will provide better power, fuel economy and longer engine life – lower maintenance, more savings, the press release noted.

Rahul Nayak, Vice President, International Business, TVS Motor Company, said, “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base."

"We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers.”

TVS Motor Company's products are sold in over 80 countries spanning Asia, Africa, Latin America and Europe, with exports comprising nearly 25% of the company’s business.