Triumph Motorcycles receives 10,000 bookings for Speed 400 and Scrambler 400, production to be ramped up

The Speed 400 had made its debut at an introductory price of Rs. 2.23 lacs for the first 10,000 customers.

Autocar Professional BureauBy Autocar Professional Bureau calendar 08 Jul 2023 Views icon19894 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Triumph Motorcycles receives 10,000 bookings for Speed 400 and Scrambler 400, production to be ramped up

Within 10 days of unveiling its mid-size bikes Speed 400 and Scrambler 400, British Motorcycle Maker Triumph Motorcycles has received over 10,000 bookings in India and its alliance partner Bajaj Auto has stated the production will be ramped up to this "unprecedented demand".

The Speed 400 was announced at Rs. 2.33 lacs at the India launch on 5th July with a special inaugural price of Rs. 2.23 lacs for the first 10,000 customers Ex-showroom Delhi.

The motorcycles will be available in Triumph showrooms from the end of July. Scrambler 400 will be available in October and its price will be announced closer to the launch.  

Talking about the strong response from customers, Rakesh Sharma, Executive Director, Bajaj Auto, said: “We are excited by the overwhelming response we have received following the launch. A pre-order of 10,000 bikes within such a short span is unprecedented and a testament to the unwavering faith that riders have placed in Bajaj Auto and Triumph Motorcycles. We are committed to our promise of manufacturing exceptional motorcycles that captivate riders with their performance, design, and technology.”

The production will be ramped up to meet this unprecedented demand. By making an online booking, customers can reserve their spot and reduce the waiting period, assured the company. Once bikes reach dealerships, they will invite customers from the booking list to make payments. The first 10,000 who take delivery for Speed400 will be eligible for the special inaugural price, the company said in a statement. 

RELATED ARTICLES
Honda Launches CB750 Hornet and CB1000 Hornet SP in India

auther Arunima Pal calendar23 May 2025

The CB750 Hornet is priced at Rs. 8,59,500 while the CB1000 Hornet SP costs Rs. 12,35,900 (ex-showroom Gurugram).

Honda’s Slow but Steady EV Play: Japanese Giant Watches India’s First-Gen E2W Battery Cycles Before Accelerating Push

auther Kiran Murali calendar23 May 2025

"We are keenly watching consumers' decisions once battery performance starts dropping—will they swap batteries, replace ...

See Margin Under Pressure in Q1 Due to Steel Price Spike: Ashok Leyland CEO

auther Yukta Mudgal calendar23 May 2025

CEO Shenu Agarwal says safeguard duty on steel will affect short-term margins but expects prices to stabilise by Q2