Triumph Motorcycles receives 10,000 bookings for Speed 400 and Scrambler 400, production to be ramped up

Within 10 days of unveiling its mid-size bikes Speed 400 and Scrambler 400, British Motorcycle Maker Triumph Motorcycles has received over 10,000 bookings in India and its alliance partner Bajaj Auto has stated the production will be ramped up to this "unprecedented demand".

The Speed 400 was announced at Rs. 2.33 lacs at the India launch on 5th July with a special inaugural price of Rs. 2.23 lacs for the first 10,000 customers Ex-showroom Delhi.

The motorcycles will be available in Triumph showrooms from the end of July. Scrambler 400 will be available in October and its price will be announced closer to the launch.  

Talking about the strong response from customers, Rakesh Sharma, Executive Director, Bajaj Auto, said: “We are excited by the overwhelming response we have received following the launch. A pre-order of 10,000 bikes within such a short span is unprecedented and a testament to the unwavering faith that riders have placed in Bajaj Auto and Triumph Motorcycles. We are committed to our promise of manufacturing exceptional motorcycles that captivate riders with their performance, design, and technology.”

The production will be ramped up to meet this unprecedented demand. By making an online booking, customers can reserve their spot and reduce the waiting period, assured the company. Once bikes reach dealerships, they will invite customers from the booking list to make payments. The first 10,000 who take delivery for Speed400 will be eligible for the special inaugural price, the company said in a statement.