With the recently launched Harrier EV witnessing strong demand, Tata Motors’ monthly EV wholesales have surpassed 8,000 units for the first time, taking its total electric car and SUV dispatches in January-August to nearly 48,000 units, which is 69% of the company’s sales in CY2024.
22 Sep 2025 | 10505 Views | By Ajit Dalvi
Tata Motors, which has benefited from the recent launch of the Harrier EV and continues to see demand for the Punch and Nexon EVs along with the Curvv EV, is witnessing a revival of demand for its zero-emission cars and SUVs. The company’s EV wholesales (read: factory dispatches) have hit ...
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Tata Motors, which has benefited from the recent launch of the Harrier EV and continues to see demand for the Punch and Nexon EVs along with the Curvv EV, is witnessing a revival of demand for its zero-emission cars and SUVs. The company’s EV wholesales (read: factory dispatches) have hit record monthly numbers for two months in a row.
After July 2025 (7,124 units, up 42% YoY), August 2025 saw the company cross the 8,000-unit mark for the first time since it entered the EV market. As per company wholesales data, Tata Motors dispatched 8,540 EVs in August, which represents strong 44% YoY growth (August 2024: 5,935 units) and takes the monthly EV penetration level to 21% in Tata Motors’ overall passenger vehicle sales of 41,001 units.
As the eight-month sales table (below) for the current calendar year shows, total wholesales at 47,831 units are down only 1% YoY (January–August 2024: 48,181 units). This is 69% of Tata Motors’ total EV sales of 68,980 units in CY2024. The company’s best annual sales were in CY2023: 69,153 units.
After four months of decline from January to April, sales have returned to positive territory since May 2025. Given Tata Motors’ estimated PV sales of 350,488 units in the January–August 2025 period, the EV penetration level for the first eight months of CY2025 is 14%, compared with 12% in CY2024.
The marked increase in monthly wholesales can be attributed to the launch of the Harrier EV in June. Priced at Rs 21.49 lakh (ex-showroom), the Harrier EV is Tata Motors’ most advanced zero-emission vehicle to date and marks the return of all-wheel drive (AWD) to the brand.
It is India’s first mass-market e-SUV to offer AWD and has a claimed range of over 600 km on a single charge. Built on the company’s Acti.ev Gen 2 platform, the Harrier EV is targeted at all SUV buyers, even those who prefer IC-engined models.
Tata Motors, which sells the electric avatars of the Punch, Nexon, Curvv, Tiago, Tigor, and Harrier, has been impacted mainly by two OEMs – JSW MG Motor India and Mahindra & Mahindra, both of which have launched new EVs in the past year and currently have a combined retail market share of 48%, compared with 26% in August 2024.
On the retail sales front, as per Vahan data, Tata Motors sold 42,449 units between January and August 2025. This includes its best-ever monthly retails of 7,388 units in August (up 68% YoY), a 17% month-on-month increase over July 2025 (6,311 units). Tata Motors’ retail EV market share last month was 41% – while this is considerably down from the 65% market share Tata Motors’ EVs commanded a year ago, retail sales numbers are moving up.
Tata Motors, which is taking rearguard action to protect its turf and leadership, plans to regain lost e-PV market share with a goal of holding a 50% share. This strategy is part of a new product offensive that calls for a mega Rs 35,000 crore investment and involves expanding its presence in under-served segments — urban compact EVs, lifestyle SUVs, midsize family cars, and premium electric SUVs — while refreshing its core ICE portfolio.
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