Switch Mobility appoints Pushkar Sinha as Sales Head for e-LCVs

Pushkar Sinha has joined Ashok Leyland’s electric vehicle arm Switch Mobility as its head of sales for electric light commercial vehicles.

Sinha, a commercial vehicle industry veteran with an experience of almost two and half decades, has worked across leading organisations like Tata Motors, Bajaj Auto, Piaggio amongst others. In his previous stint, Sinha was the Vice President of Business Development and OEM Relations at Sun Mobility – Chetan Maini backed EV venture.

Mahesh Babu, the global CEO of Switch Mobility, confirmed this development to Autocar Professional and shared that Sinha will directly report to Sachin Nijhawan, the chief commercial officer at the company. Vijay Medikonda is the head of the bus sales – who also reports into Nijhawan.

This appointment of Sinha comes at an important juncture for Switch Mobility, which is set to ramp up deliveries of its electric trucks IeV3 and IeV4. The company had earlier shared that it plans to manufacture approximately 3,000 units per year of its IeV series which caters to various categories, including cargo transport, containers, garbage vans, and refrigerated vans.

Switch Mobility has already inked Memorandums of Understanding (MoUs) for 12,000 to 13,000 e-LCVs. The company is actively engaged in selective customer trials for its e-trucks, signaling its commitment to sustainable mobility solutions.

Ashok Leyland, the parent, has already announced plans to invest Rs 1200 crore in Switch Mobility over the coming few years, which will go into capacity creation and product development.