Steelbird Hi-Tech India Limited has reported cumulative sales of over 1 crore units for its ROX helmet series, highlighting increased adoption of certified safety gear among two-wheeler riders in India.

The company attributed the growth to rising awareness around road safety as well as demand for affordable protective equipment, particularly among daily commuters. India, one of the world’s largest two-wheeler markets, has seen a gradual shift towards the use of standardised helmets in recent years, supported by stricter enforcement and public awareness campaigns.

Introduced as a mass-market offering, the ROX series is positioned in the entry-to-mid price segment, with a starting price of ₹969. The helmets are manufactured using ABS shells and multi-density EPS liners, and include features such as ventilation systems, quick-release buckles and scratch-resistant visors. The products are certified under Indian safety standards.

Industry observers note that pricing remains a critical factor in helmet adoption, especially in smaller cities and rural areas, where cost considerations often outweigh safety awareness. Products in the sub-₹1,000 category have therefore played a role in expanding access to certified helmets.

The 10 million sales milestone reflects broader trends in safety gear consumption as regulatory focus and consumer awareness continue evolving.