SIAM concludes 18th Styling & Design Conclave alongside 16th Automotive Design Challenge

The Society of Indian Automobile Manufacturers (SIAM), the apex automobile industry body in the country, organised the 18^th SIAM Styling and Design Conclave alongside the 16^th Automotive Design Challenge (ADC) on March 22 in Varanasi, Uttar Pradesh.

The conclave theme - Designing for Aspiring India - focused on the future of vehicle styling and design in the country. The event brought together several experienced automobile designers from India and abroad to share their ideas and inputs, for shaping the future of aesthetic design of vehicles.

The Automotive Design Challenge (ADC) 2023, an esteemed annual design competition organised by SIAM, was held during the conclave. The ADC served as a platform for aspiring automobile designers to showcase their talents and envision the future of automotive styling and design. Following a rigorous selection process, the top ten students were chosen to present their innovative concepts during the conclave.

According to Prashant K Banerjee, Executive Director, SIAM, “For Rising India, the time is ripe for styling Indian Automobiles and Mobility with indigenous designs.”

In the welcome address, G Sathiyaseelan, Chairman, SIAM Styling & Design Group, said, “The needs of Indian users are changing and so are design requirements. The mega-trends and technological path need to be reinvented. There is a need to democratize the mind-set of Indian Designers. You become a designer you become a problem solver for the end-user."

Luciano D' Ambrosio, Founder, LDA Design, Italy, said in his keynote address, “Besides EV, I believe there are many other opportunities for alternative fuels for thinking something different. The approach to making new cars has always been divided into the same design and different fuels. I like to differentiate between style and design. Style is fashionable; Design should be a new innovation.”

The first session themed - Technology Innovation as an Enabler for Design - opened by A Dhanasekaran, Assistant General Manager, Ashok Leyland, further adding to the session, Nikhil Rane, Head – Design & Innovation, Adient India, said, “Seat is a core part of automobiles. For every important person sitting is important. You look at comfort in a different way, from a non-driving perspective.”

According to Mr Debrup Sanyal, Design Studio Manager, Estech India, S Anbuchezhian, Head – D&ME, S&R and IP, Apollo Tyre, Shweta Kumari, Head – Colour Designer, Kansai Nerolac, and Sathish Kumar, Manager – Application Engineer India & SE Asia, Stratasys, were also present in the session.

The second session themed - Designing for Global Aspirations - began with an address by Pankaj Dhamane, Sr. General Manager, Mahindra & Mahindra. Further the session saw participation from Ferdinand Klauser, Managing Director, KISKA Shanghai, said, “We really want to be practical on where to play what to play and how to execute. We as designers are change-makers and must make a positive impact.”

Dinesh Raman, Senior Design Manager, KISKA Shanghai, said, “Automotive industry is a key driver of economic growth and a favorable partner for manufacturers. Economic shifts provide growth to a country. Indian consumers are increasingly becoming aware of what the brand stands for.”

Rajesh Gogu, Head – Exterior & Advanced Design, Maruti Suzuki India, said, “Understanding the market is always important and finding opportunities is the key. The Auto industry is growing radically in the country, with a growing inclination towards SUVs.”

Mr Utkarsh Biradar, Chief Designer, Tata Elxsi, said, “As the consumer spends increasingly, comfort becomes an important aspect. Bespoke personalization has been demanding. Brands are audible. Every touch, every door shut gives a vibe of the vehicle. A car knows more than the user does with the number of sensors that are going into it.”

The third session was a panel discussion themed - Fostering Industry - Academia Partnership - moderated by Saurabh Singh, Head - Design, Maruti Suzuki, India and saw participation from Vipul Vinzuda, Head – Transportation Design, NID Ahmedabad, Prof. Thomas Dal, Director – Dean, Strate School of Design, Alka Madhan, Director Strategy, MIT Institute of Design, Bikash Jyoti Biswas, Head - Design, Ather Energy and G Sathiyaseelan, Chairman, SIAM Styling & Design Group. The participants highlighted the importance of collaboration between the industry and academia leaders on strategies to support and nurture young designers, emphasizing the importance of talent and innovation in driving the automotive sector forward.

The conclave concluded with the announcement of the top-three winners of the ADC 2023, showcasing the best emerging talent in automotive styling & design. Likhith Sarvareddy from Strate School of Design was declared the first prize winner followed by Vinayak Tiwari from Ajeenkya DY Patil University and Bhujang Sakore from National Institute of Design who emerged as the first and second runner-up.

The diverse audience, including designing practitioners from Automobile OEMs, Component Suppliers, Technology Suppliers, Design Students, Faculty Members and other stakeholders, contributed to the vibrant exchange of ideas and perspectives throughout the event.