Royal Enfield to set up a dedicated commercial team for EVs

The company’s management noted they have a full product plan and the future road map for electric vehicles, but did not disclose the exact debut timeline.

By Kiran Murali calendar 11 May 2024 Views icon5396 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Royal Enfield to set up a dedicated commercial team for EVs

Eicher Motors-owned premium motorcycle maker Royal Enfield, gearing up for its electric vehicle debut, is building a dedicated commercial team to drive its electric vehicle business under a separate vertical. 

“We are in the process of developing a very strong commercial team dedicated to electric vehicles, a separate vertical,” Eicher Motors' Managing Director Siddhartha Lal told reporters today in a post-earnings call. 

The company has an electric vehicle development team with a few hundred engineers, led by Umesh Krishnappa, former CTO of Ola Electric.Royal Enfield has also hired Mario Alvisi, previously with Ducati, as chief growth officer for the electric vehicle business. 

Last year, Royal Enfield said it is working on a portfolio of electric vehicles and the first electric motorcycle could be launched in 2025. When asked about the launch, the management did not give an exact timeline today and said it would not be in the current financial year. 

“Last year, we have made long strides in the EV journey. We have the full product plan and the future road map of the product. We are prototyping and testing EV is very much on our minds and we have been making significant progress there,” Lal said.

The company believes electric motorcycles would take more time to be in the mainstream than electric scooters. Currently, there is no traction for electric motorcycles and it could be the case till batteries become much lighter, cheaper, and smaller in packaging.

“I believe we have something interesting coming up, which should tackle some parts of this,” Lal said.

Last year at the EICMA two-wheeler show in Italy, Royal Enfield showcased a Himalayan EV prototype, which was said to serve as a test bed for the company to try out its new electric powertrains and other components.

Autocar Professional had exclusively reported that Royal Enfield has made significant progress on two products - L1A and L1K. L1A could be amongst the lightest vehicle architectures developed based on the Flying Flea concept - a kind of petrol motorcycle that the British Army used during World War 2. 

Eicher Motors has acquired around 10 percent stake in Spanish high-performance electric motorcycle maker Stark Future, with plans to co-develop electric motorcycles. Royal Enfield is expected to initially manufacture its electric vehicles from its existing facility, before expanding into a new factory in Cheyyar. 

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