Royal Enfield today announced the launch of an innovative and first-of-its-kind programme in the motorcycle industry - the Assured Buyback Program with OTO Capital. 

The Assured Buyback Programme of OTO Capital offers a completely hassle-free journey for the consumer, thereby enhancing accessibility and easing upgrades to Royal Enfield motorcycles. With flexible tenure options spanning 1-3 years, up to 45% lower EMIs, guaranteed buyback value of up to 77% depending on the tenure, and coupled with a cash back incentive at the end of the tenure, this initiative is a first-of-its kind in the industry.

At the end of the Assured Buyback tenure, customers will have multiple options to choose from. They can opt for either trading their motorcycle for a new Royal Enfield motorcycle, retain, or return their motorcycle. The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.

To begin with, this programme will be available across dealerships in 12 cities: Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai; and will expand to more cities in the near future.

Commenting on the launch, B Govindarajan, CEO - Royal Enfield, said, “At Royal Enfield we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experience, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders." 

"Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace-of-mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield," he added.