Royal Enfield forays into Turkish market with K-Rides

Royal Enfield has announced its foray into the Turkish market through a strategic partnership with K-Rides, a subsidiary of Kibar Holding. The company will be entering the Turkish market by March 2024.

With its dominance in the mid-size motorcycle segment, boasting engine displacements ranging from 250cc to 750cc, Royal Enfield aims to capitalise on the burgeoning demand in Turkey. Backed by the distribution expertise of K-Rides and the support of Kibar Holding, Royal Enfield is poised to offer authentic motorcycling experiences to Turkish enthusiasts. The inaugural flagship store, scheduled to open in Istanbul this Spring, will serve as a hub for the Royal Enfield community in Turkey.

Launching later this year, K-Rides will introduce a diverse lineup of Royal Enfield motorcycles to the Turkish market. Customers can expect models such as the Bullet, Classic, Hunter, Meteor, Super Meteor, Interceptor, Continental GT, alongside newer additions like the Himalayan and the Shotgun, featuring engine displacements of 350cc and 650cc.

Yadvinder Sing Guleria, Chief Commercial Officer at Royal Enfield, speaking on the partnership, said “We are delighted to partner with K-Rides and Kibar Holding as they join the Royal Enfield family. With their expertise in the Turkish markets, we are confident in strengthening our presence in the region and delivering pure motorcycling experiences to riders in Turkey.”

Kibar Holding, a stalwart in the Turkish industrial sector with over 50 years of legacy, sees the collaboration as a natural extension of their commitment to enhancing the aspirations of motorcycle enthusiasts in Turkey. Gokhan Lokmanoglu, Chief Corporate Development Officer of Kibar Holding, emphasised their dedication to delivering unparalleled motorcycling experiences through the flagship showroom, offering a comprehensive ecosystem of retail experiences, aftermarket services, rides, and community events.