Reise Moto signs Harith Noah as official brand athlete
Harith Noah, celebrated for his achievements in the Dakar Rally and Indian National Rally Championship, joins Reise Moto to inspire adventure seekers, embodying the brand's commitment to resilience, innovation, and high-performance products.
Reise Moto, a prominent player in the motorcycling industry, has announced the appointment of Harith Noah, a well-known motorsport athlete, as their official Brand Athlete.
This partnership combines Harith Noah’s dedication to adventure and resilience with Reise Moto’s focus on innovation and empowering riders to explore new terrains. Harith Noah’s journey in motorsports is a testament to perseverance and passion, beginning at a young age and overcoming numerous challenges in one of the world’s most demanding sports.
Harith Noah has gained recognition for his achievements in the Dakar Rally, widely regarded as the toughest motorsport event, where he has consistently earned commendable rankings. He is also a multiple-time winner of the Indian National Rally Championship and has proven his skills in international rally competitions.
“I am thrilled to be associated with Reise Moto. This partnership is a natural fit given our shared passion for pushing boundaries. Together, we aim to create products that inspire confidence and deliver exceptional performance in the toughest conditions,” said Harith Noah.
Reise Moto’s commitment to innovation and resilience aligns with Harith’s approach to motorsports. The brand’s high-performance products are designed to enable riders to explore their limits, much like Harith has in his career.
“We are excited to welcome Harith Noah to the Reise Moto family. His achievements at the global level reflect our commitment to excellence, and his journey is in line with our mission to enhance the riding experience for the Indian biking community. We aim to inspire a new generation of riders to pursue their dreams on and off the track,” said Yogesh Mahansaria, Founder & Managing Director of Reise Moto.
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07 Jan 2025
Eshisha Java

Autocar Professional Bureau