Pricol, Heilongjiang Tianyouwei Electronics partner for advanced technologies in Driver Information System Solutions

Pricol has announced a technology and supply partnership with Heilongjiang Tianyouwei Electronics, (TYW), a company duly incorporated under the laws of People's Republic of China for advanced technologies in Driver Information System Solutions including e-cockpit, Heads up Display, etc for Indian vehicle makers across various vehicle segments.

With this partnership, TYW will support Pricol exclusively on the projects identified for such advance technologies in Driver Information System for various vehicle segments in Indian market. In addition to the technology, Pricol will source components and/or sub-assemblies from TYW as part of the supply arrangement.

Commenting on the partnership, Vikram Mohan, Managing Director, Pricol said, “This partnership with TYW is a testament to our commitment to driving innovation in the Indian automotive sector. We are confident that our efforts will help in providing state-of-the-art solutions in the Driver information system space, where Pricol has a dominant position in Indian market. Pricol's domain expertise combined with TYW’s technological prowess marks a significant step towards achieving a vision of enhancing the driving experience for Indian Customers.”