Credifin, formerly PHF Leasing, rebrands and relocates to Delhi-NCR to enhance its nationwide operations, offering a range of financial products, including loans for electric vehicles, MSMEs, and consumer durables, backed by technology.
11 Nov 2024 | 2532 Views | By Autocar Professional Bureau
PHF Leasing Limited, a non-banking financial company (NBFC) listed on the Metropolitan Stock Exchange, has announced its rebranding to Credifin Limited, effective immediately. The company has also moved its corporate headquarters to Delhi-NCR to better serve its growing customer base across India.
The new name, Credifin, reflects a broader ...
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PHF Leasing Limited, a non-banking financial company (NBFC) listed on the Metropolitan Stock Exchange, has announced its rebranding to Credifin Limited, effective immediately. The company has also moved its corporate headquarters to Delhi-NCR to better serve its growing customer base across India.
The new name, Credifin, reflects a broader range of loan offerings and aligns with the company's goal of providing accessible financial solutions nationwide, supported by technology. Along with the name change, Credifin has launched a new logo.
Credifin, founded in 1998 and registered with the Reserve Bank of India, specializes in mortgage loans for first-time homebuyers, Loan Against Property (LAP), MSME business loans, and financing for electric vehicles, including e-rickshaws, e-loaders, and electric two-wheelers. The company is focused on supporting the adoption of electric vehicles in sectors such as logistics and transportation.
Shalya Gupta, CEO of Credifin, commented, "This transformation to Credifin marks a key moment in our effort to support underserved communities across India. Our new name reflects our commitment to growth and innovation, while we continue to uphold our core values of customer centricity, transparency, women empowerment, and sustainability."
The relocation of Credifin’s headquarters to Delhi-NCR places the company at the center of India’s financial hub. Currently serving 11 states and Union Territories, the new location will improve operational efficiency and support the development of new financial products for a national market.
Gupta further explained, "Credifin is built on the idea that we are Human First and Tech Second. We aim to support our loan customers not just during the term of the loan but in their everyday financial needs, offering a range of financial products, including school fee finance, festival loans, used mobile loans, and loans for small consumer durables like water purifiers, geysers, and TVs." He added that the new name and logo represent the company’s focus on connectedness and its role in "Building Bharat." The Rupee symbol in the logo reflects the company’s ties to the Indian market, while the upward arrow signifies its commitment to supporting customer growth.