With an aggressive push towards scaling up its retail operations, the electric motorcycle startup has ambitions to hit the 10,000-unit sales milestone in the near future.
29 Aug 2025 | 5175 Views | By Mayank Dhingra
Bengaluru-headquartered e-motorcycle startup Oben Electric is on an expansion spree, with the company opening retail outlets across various Indian geographies and venturing out of its home turf of southern India.
While it recently announced to strengthen its North India presence by scaling to 20 outlets in the region by ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Bengaluru-headquartered e-motorcycle startup Oben Electric is on an expansion spree, with the company opening retail outlets across various Indian geographies and venturing out of its home turf of southern India.
While it recently announced to strengthen its North India presence by scaling to 20 outlets in the region by end-FY26, the company hit the cumulative 50-outlet milestone by opening a store in Vishakhapatnam, Andhra Pradesh on August 20. It aims to go deeper across North, West, Central and East India, and augment its presence in a growing electric two-wheeler market in the country.
According to Autocar Professional’s analysis, electric two-wheeler sales surpassed the 700,000-unit milestone in the first seven months of CY25. At cumulative volumes of 708,905 units in the January-July 2025 period, e-2W sales in India registered a notable 12% year-on-year growth compared to 635,786 units sold in the same period in CY24. Furthermore, in the April-July 2025 period, the cumulative volumes stood at 402,357 units, registering a more substantial growth rate of 22% over 350,544 units sold in April-July 2024.
While TVS Motor Company emerged as the leader of the electric scooter pack in the first four months of FY26, clocking 92,460 units, followed closely by Bajaj Auto (83,951 units), and Ola Electric (76,456 units), Revolt Motors emerged as the sole electric motorcycle maker in the Top 10 EV makers' list with a cumulative retail number of 3,101 units, as per Vahan data for the April-July 2025 period.
For Oben Electric, the focus remains on the mass-commuter segment with its range of three motorcycles - Oben Rorr, Rorr EZ, and the recently introduced Rorr EZ Sigma - which together target efficiency and value-conscious riders who are also not ready to compromise on the aesthetics of the motorcycle.
In an interaction with Autocar Professional, Madhumita Agrawal, Founder & CEO, Oben Electric, said, “The mass-commuter EV motorcycle segment is a very tough category with high-set consumer expectations, which start with the design of the motorcycle, and then move toward acceleration and performance. The product plays a very critical role, and right now there is not much competition in this category.”
The mainstream electric motorcycle segment in India presently sees a handful of players, including early entrant and market leader Revolt Motors, and more recent companies such as Matter and Ola Electric which started deliveries of its malden e-motorcycle Roadster X earlier this year in May.
“As we expand, we are focusing on the distribution, aftersales, and making the customer experience delightful, which is what a new brand requires. We are also focusing on dealer profitability, and are perhaps the only ones to witness existing dealer principals investing into multiple outlets,” Agrawal added.
The company aims to scale from 50 stores to up to 75 stores by end-September, and close the calendar with its target of establishing 100 outlets by end-CY25 that will allow it to get closer to its ambition of clocking 10,000 units in CY25 itself. To achieve this target, Oben Electric is pinning its hopes on the festive demand driving its volumes in the ongoing calendar, however, as per Vahan data, its retail volumes were pegged at 1,873 units in CY25, until August 28.
Oben Electric has also announced a brand-new platform - O100 - that will spawn a 100cc-equivalent electric motorcycle to unearth the potential in the sub-Rs 100,000 category in the country. “ We have announced the launch of the next product in 2026 and it will play in the entry-level segment, with styling and design being Oben’s DNA,” Agrawal explained.
Vertical Integration
The company is also betting big on its vertically-integrated stack and a technology-focused approach that makes it the unique player to offer LFP batteries in its entire product range. “Barring its only downside of lower energy density, LFP is the safest and most suitable EV battery technology for Indian conditions. Our aim is to offer solutions that make sense for the customers, as well as business,” Agrawal pointed out.
“It also reduces dependency on supply chains as LFP does not have cobalt. Anything that creates a dependency on external sources - we try to eliminate that component and do it in-house. We will be coming up with better products and new variants as well as certain internalisation on certain components,” she added.
The company has a 100,000-unit annual capacity plant and a 60-member R&D team based in Bengaluru, and while it will continue to leverage the two foundational platforms in its fold to bring more mechanical iterations of its products in the coming years, the core of the development and innovation will lie in the areas of software and electronics. “We will soon announce our software platform,” Agrawal said.
While it raised US$ 12 million (approximately Rs 100 crore) in its latest Series-A round that closed in June 2025, Oben Electric is in the process of raising another round pegged in a similar ballpark in the coming quarter. By scaling operations and ramping up volumes, the company is aiming to hit profitability by CY27.