Mercedes Benz India announces price hike, model range to be dearer by 5% effective from April 1, 2023
The company cited a depreciation of the Indian currency against the Euro and increased input costs, including logistics, as reasons for the upward revision.
Mercedes-Benz India, India’s largest luxury car manufacturer, has announced a price increase of up to 5 percent across its model range, effective from April 1, 2023. This comes on the back of a 5 percent price hike that the luxury vehicle maker announced back in December 2022.
“Mercedes-Benz offers the latest model line-up featuring next-gen technology, connected services, luxury appointments and a differentiating customer service. The continuous weakening of the currency combined with increasing input costs have resulted in increased operational cost, necessitating a price adjustment” said Santosh Iyer, Managing Director and CEO, Mercedes-Benz India in a company statement.
The company acknowledged that these factors have been exerting significant pressure on its overall operational costs. While Mercedes-Benz India has been absorbing a substantial portion of the previously mentioned costs, the company believes that some of it needs to be passed on to consumers to sustain a profitable business.
Source: Mercedes-Benz India
RELATED ARTICLES
JLR Projects Revenue Dip in FY26, Trims EBIT Margin Guidance Amid Global Headwinds
The expected decline in revenue is attributable to a mix of trade disruptions, softening demand in China, regulatory hur...
Daimler Eyes AsiaPac Market with New Plant in Indonesia
Daimler Truck plans to take advantage of free trade agreements by establishing a new manufacturing hub in Indonesia, bui...
Volkswagen India Opens First Performance Centre in Chennai
New centres to focus on the Golf GTI and Tiguan R-Line; brand plans 12 such outlets across India as part of its premium ...