Maruti Suzuki Baleno and Swift lead digital new car market in india: CarLelo Report

CarLelo, an online new-car retailing platform under Capri Loans Venture, has released its latest report highlighting the dominance of Maruti Suzuki Swift and Baleno in India's digital new car market. According to the report, during the last quarter of 2023, Maruti Suzuki Swift garnered 6,227 inquiries, while Baleno received 2,421 inquiries, solidifying their positions as the top choices in the hatchback segment.

The surge in inquiries reflects the growing preference among consumers for online new car purchases. CarLelo has recorded a significant 300% increase in bookings of new cars in CY2023, indicating the popularity of Maruti models among online buyers. With over 5 lakh online users monthly, Maruti vehicles continue to attract strong interest throughout the year.

The Swift, with its exceptional mileage of 22 kmpl and smart technology features like Android Auto and Apple CarPlay connectivity, remains a top choice among consumers. On the other hand, the Baleno, positioned as a premium offering, boasts elegance and sophistication, setting new benchmarks in its segment with features like a Heads-Up Display and a 360-degree camera, the report shared.

Gaurav Aggarwal, Founder and CEO of CarLelo, commented on the shifting trend towards online car buying, particularly among urban dwellers and the younger generation. He emphasised CarLelo's commitment to redefining the new car buying process and bridging the gap for car buyers through technology. The platform has experienced a five-fold surge in new car inquiries, driven largely by Millennials and Gen Z.

As CarLelo continues to enhance its platform to meet evolving consumer needs, it offers a streamlined online purchasing system and a wide range of new car options across different segments. With the growing interest in premium hatchbacks like Swift and Baleno, CarLelo aims to provide a hassle-free experience for customers seeking to purchase new cars online.