Maruti Suzuki announces winners of its innovation programme: MAIL Cohort 8

Maruti Suzuki announced the winners of Cohort 8 of its Mobility and Automobile Innovation Lab (MAIL), a programme that is part of the Maruti Suzuki Innovation umbrella. Five start-ups were declared as the winners, namely Metadome.ai, Only Good, YeppAR, Twyn and Pushpak. The initiative aims to offer innovative solutions to enhance efficiency across business areas. Winning startups earn Proof-of-Concept.

Cohort 8 saw 14 startups from across the country demonstrating their ideas. Here, startups proposed solutions relevant to manufacturing, Service, Parts Accessories and Logistics, Digital Enterprise, and Quality Assurance business domains.

Encouraging the participants, Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki said, “Practically implemented innovation is helping to bring-in social benefits, improve quality of life, and create jobs. Realising the huge potential of startups to drive innovation, the Government of India undertook the Startup India initiative. At Maruti Suzuki, we realise this potential and are actively working with startups to co-create tech-enabled solutions relevant to the mobility industry. Our startup programme continues to play a significant role in bringing a positive impact in business.”

Maruti Suzuki started the MAIL initiative in 2019 to identify and create an ecosystem of startups to encourage tech-enabled innovative solutions in the automobile and mobility space. During the period of association, the startups are provided mentoring and access to test beds to assess the feasibility of their ideas, as well as help add value to Maruti Suzuki’s business operations. Through the programme, the selected startups collaborate with Maruti Suzuki to see their innovative ideas be implemented in the real-world conditions, while the participants get to hone their entrepreneurial capabilities.