Magenta Mobility, Tata Motors partner to deploy Ace EVs for intra-city deliveries

Magenta Mobility, a full stack electric fleet operator, has forayed into the electric four-wheel commercial vehicle segment through a partnership with Tata Motors. The company signed a MoU with Tata Motors to deploy 500 units of the Tata Ace EV, offering a green and smart transport solution tailored for a wide variety of intra-city applications.

The partnership aligns with Magenta’s commitment of “Decarbonising Logistics'' by providing clean and sustainable mobility solutions, contributing to a greener and more eco-friendly transportation ecosystem.

The launch of Magenta’s electric four-wheel commercial vehicle fleet with Tata Motors was celebrated with a flag-off by Maxson Lewis, Managing Director, Magenta Mobility and Ashish Tandon, Senior General Manager, Product Line – SCV&PU, Tata Motors. The event was also graced by notable guests including Shyam Sundar (India Head of Morgan Stanley), Sophia Nadur (Managing Director, BP Ventures) and Darryl Dias (Director - Magenta Mobility).

Maxson Lewis, Founder and Managing Director, Magenta Mobility speaking on the partnership said, “With this partnership, we will work closely with Tata Motors to open up new avenues for electrification, accelerating the EV adoption in urban deliveries. Together with Tata Motors, we aim to drive sustainability in intra-city logistics in India by reducing the carbon footprint in the last-mile and mid-mile freight segment."

Vinay Pathak, Business Head – SCV&PU, Tata Motors added, "The Ace EV is an advanced, holistic solution that is co-created with our partners to cater to multiple intra-city distribution needs and provides high value proposition and highest uptime."

Magenta Mobility, a provider of electric mobility and EV charging solutions has set ambitious targets, aiming to transition from "1k to 10k" electric vehicles on the road by 2024. Currently, the company operates in cities such as Bengaluru, Mysuru, Hyderabad, Mumbai, Pune, Delhi, Noida, Gurugram and Surat managing a fleet of over 1,200 electric vehicles serving clients across various sectors, including e-commerce, grocery delivery, FMCG, food and pharmaceuticals for their last-mile deliveries.

With the introduction of Ace EV in its fleet, the company plans to unlock the electrification of previously untapped segments within the last-mile and mid-mile delivery ecosystem.