Lexus India inaugurates Meraki inspired retail brand space in Vijayawada

The brand space takes inspiration from Kalamkari Craftsmanship, a timeless art form that reflects the rich heritage of the region and amalgamates it with the Japanese spirit of precision, perfection, and subtle luxury.

Autocar Pro News Desk By Autocar Pro News Desk calendar 07 Nov 2023 Views icon1324 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Lexus India inaugurates Meraki inspired retail brand space in Vijayawada

Lexus India has announced the opening of its Meraki inspired brand experience space in Vijayawada. The Lexus Meraki in Vijayawada marks the fifth such lifestyle space of its kind in India, the others being in Gurgaon, Coimbatore, Pune & Calicut.

All Lexus brand spaces are aimed at bringing together the Japanese philosophy of "Omotenashi", meaning exceptional hospitality with the Indian spirit of "Athithi Devo Bhava", to anticipate guests' needs and to offer them the Lexus experience.

The brand space takes inspiration from Kalamkari Craftsmanship, a timeless art form that reflects the rich heritage of the region and amalgamates it with the Japanese spirit of precision, perfection, and subtle luxury.

Moreover, in a bid to connect guests with local inspiration, the brand space also features eco-friendly Kondapalli toys which are handcrafted to depict the famous Takumi Art. A 400-year-old tradition, the Kondapalli Toys is one of the unique Takumi “Art & Craftsmanship” skill of making wooden toys near the region. The brand space will have a Lexus on display and a coffee lounge for guests. 

Naveen Soni, President, Lexus India said, “We are glad to be inaugurating this unique lifestyle space that showcases the progressive luxury of Lexus through great design and craftsmanship. The new Meraki inspired brand space in Vijayawada abides by the promise of offering luxury, novelty and exceptional hospitality in line with the amazing experience that Lexus stands for. With this expansion, we are confident to reach out to more luxury lifestyle connoisseurs”.

Harshavardhan M, the Dealer Principal, Lexus Meraki Vijayawada said, “We have always believed in establishing stronger relations with our guests, and we are excited to announce the inauguration of the Lexus Meraki Vijayawada. With the establishment of this Lexus brand experience center, we are one step closer to welcoming many more of our patrons on a journey of luxury, uniqueness, and incredible lifestyle experiences with Lexus. In addition to Lexus Hyderabad and with the establishment of this new brand space, we are positive that this step will further enable us to offer our guests in Vijayawada, a seamless Lexus experience”.

Towards the core thinking of crafting a better tomorrow, Lexus India offers environment-friendly electrified vehicles including the Lexus LC 500h, Lexus LS 500h, 5th generation Lexus RX 350H & the Lexus RX 500h F-Sport Performance, Lexus NX 350h and the Made in India Lexus ES 300h. Extending its vehicle portfolio sustainably in India, Lexus also announced bookings for its uber luxurious mover, the Lexus LM which has received a phenomenal response from customers with waiting period extending up till festive season in 2024.

More recently to add to the festive cheer, and taking personalization to a whole new level, Lexus India announced the launch of a specially crafted Lexus ES model, the ‘Crafted Collection 2023’.  This limited-run special edition comes equipped with special upgrades and luxury lifestyle offerings to complement Lexus guests’ travel lifestyle desires. The ES crafted collection will be on display at the Vijayawada Meraki.

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