KRAFTON and Mahindra collaborate to bring BE 6 SUV to BGMI

KRAFTON India and Mahindra have announced a partnership to integrate Mahindra’s Electric Origin SUV, the BE 6, into the gaming environment of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration aims to offer players an engaging experience, combining the realms of gaming and automotive innovation.  

Starting January 16, 2025, BGMI players will be able to interact with the Mahindra BE 6 within the game. Alongside the virtual SUV, the partnership introduces various themed items, including Quantum and Chrono Charge suits, the Volt Tracer Gun, and accessories like the Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players can participate in special missions to earn rewards, such as Mahindra Event Crates and gifts, with a chance to win a real Mahindra BE 6 through an exclusive contest.  

Speaking on the partnership, Seddharth Merrotra, Head of Business Development at KRAFTON India, said, “This collaboration represents a significant step in delivering localized and immersive experiences for Indian gamers. Mahindra, known for its innovation, aligns well with BGMI’s futuristic setting. By integrating the BE 6, we aim to provide unique content that appeals to our community while creating opportunities for interaction with leading automotive advancements.”  

Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd., stated, “The BE 6 embodies Mahindra’s approach to redefining electric mobility with cutting-edge technology like the INGLO architecture and MAIA platform. Partnering with KRAFTON India allows us to showcase the BE 6 in a virtual space, engaging a tech-savvy audience and delivering a unique experience that blends automotive excellence with gaming innovation.”