Kotak Mahindra Prime Becomes Tesla's First Preferred Financer in India

Kotak Mahindra Prime Limited (KMPL) has been appointed as Tesla's first preferred financer in India, enabling customers to access specially curated financing schemes for Tesla electric vehicles through the company's India portal and mobile application.

The partnership makes KMPL the first among financers to receive preferred status with Tesla in India. Customers will be able to check financing options directly on Tesla's India portal and mobile app as part of the integrated buying experience.

"Tesla has redefined mobility with their cutting-edge technology. Their entry in the Indian market is a pivotal moment as the Indian automobile industry continues to make new strides towards green mobility. We at KMPL have always been at the forefront of financing sustainable mobility solutions. Our collaboration with Tesla will give further impetus to our efforts in enabling customers realise their aspiration towards a more sustainable living," said Shahrukh Todiwala, MD & CEO of Kotak Mahindra Prime.

Tesla’s official debut in India—ushered in by the Model Y launch and its new showroom in Mumbai—has sparked buzz across the industry. Despite some online chatter around its pricing, the move is widely considered a major step forward for India’s growing electric vehicle landscape. While it may not rattle the mass-market segment just yet, experts note that Tesla’s presence is poised to raise the bar for innovation and consumer expectations industry-wide.

KMPL, a subsidiary of Kotak Mahindra Bank Limited, has been operating as a leading car finance company since 1996.The company expanded its services to include two-wheeler loans in 2018 and began offering loans against property in 2022. KMPL operates 161 branches across 24 states in India and maintains preferred financier relationships with various automobile manufacturers in the country.

KMPL provides financing for new and pre-owned passenger cars and two-wheelers for retail consumers, along with wholesale financing to automobile dealerships. The company also offers loans against both commercial and residential real estate properties.