JLR India announced a price reduction for its imported Range Rover models on May 5, 2026, in anticipation of the upcoming Free Trade Agreement between India and the United Kingdom. The price adjustments specifically apply to Completely Built Units imported directly from the UK.
The flagship Range Rover SV has been repriced to Rs 3.50 crore, down from its earlier price of Rs 4.25 crore. The Range Rover Sport SV now carries a starting price of Rs 2.35 crore, a reduction from the previous Rs 2.75 crore. Alongside the price cuts, JLR India enhanced the standard equipment list for the Range Rover SV, which now includes SV Ultra Metallic paints in both gloss and satin finishes for the first time. The company noted that the revised ex showroom prices are effective immediately to reflect the anticipated duty structure enabled by the trade agreement.
The automaker clarified that vehicles manufactured locally in India will not see any price changes due to the FTA. This unaffected local lineup includes the standard Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport. Additionally, the Defender and Discovery models will retain their current pricing structures. These two SUVs do not fall under the purview of the UK trade agreement as they are manufactured at the company's facility in Slovakia.
Rajan Amba, Managing Director of JLR India, stated that the proactive price revisions are intended to pass the anticipated benefits of the trade agreement directly to customers and strengthen the market positioning of the SV portfolio.