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Tata Aeris: Can aggressive Pricing and Rich Features Bring Buyers Back to Sedans?

Tata Aeris: Can aggressive Pricing and Rich Features Bring Buyers Back to Sedans?

autherKetan Thakkar     calendar26 Sep 2026

After studying why customers who considered a sedan often left Tata showrooms in an SUV, the company has given its new compact sedan a lower entry price, more equipment and an identity reserved for private buyers.

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Arete 22 Files DRHP with SEBI for ₹440-Crore IPO
Arete 22 Files DRHP with SEBI for ₹440-Crore IPO

autherShruti Shiraguppi calendar26 Sep 2026

Precision aluminium components maker plans to use proceeds for working capital, debt repayment and capacity expansion....

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Volvo CE to Launch Localized Medium Wheel Loaders in 2027 Following SDLG Exit
Volvo CE to Launch Localized Medium Wheel Loaders in 2027 Following SDLG Exit

autherShahkar Abidi calendar26 Sep 2026

The move underscores a broader portfolio reshaping, from mining excavators to compaction equipment.

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TVS Motor Launches Ntorq 150 in Nepal at NPR 3.69 Lakh
TVS Motor Launches Ntorq 150 in Nepal at NPR 3.69 Lakh

autherAutocar Professional Bureau calendar26 Sep 2026

The Ntorq 150 enters Nepal as TVS’s fastest scooter with ABS, traction control and 50+ connected features.

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Renault Duster Hybrid Launch Date Confirmed for October 17
Renault Duster Hybrid Launch Date Confirmed for October 17

autherAutocar Professional Bureau calendar26 Sep 2026

The strong-hybrid powertrain will become the third engine option for the Duster, combining a 1.8-litre petrol engine w...

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Exclusive: Honda to Source Horse 1.2-litre Engine for New Compact SUV
Exclusive: Honda to Source Horse 1.2-litre Engine for New Compact SUV

By Hormazd Sorabjee and Ketan Thakkar calendar26 Sep 2026

Honda in talks with Horse Powertrain to outsource future engines with petrol, hybrid and CNG options.

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Suzuki Plans Standard ADAS Features for Future India Range, Including Affordable Cars
Suzuki Plans Standard ADAS Features for Future India Range, Including Affordable Cars

autherKetan Thakkar calendar26 Sep 2026

The company is simplifying cameras and electronic controls to lower the cost of accident-prevention technology.

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Sedemac Begins Production at New Pune Plant
Sedemac Begins Production at New Pune Plant

autherDev Vadchhedia calendar25 Sep 2026

Sedemac commissions limited commercial operations at Manufacturing Facility 3 in Pune, expanding its production footpr...

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Endurance Technologies Starts Production at Rs 400 Crore Chhatrapati Sambhajinagar Facility
Endurance Technologies Starts Production at Rs 400 Crore Chhatrapati Sambhajinagar Facility

autherDev Vadchhedia calendar25 Sep 2026

Endurance Technologies operationalises 11-acre plant in Maharashtra with initial monthly capacity of 900 tonnes.

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₹99,999 Konarc Has Better Margins Than Rizta: Ather CBO
₹99,999 Konarc Has Better Margins Than Rizta: Ather CBO

autherMukul Yudhveer Singh calendar25 Sep 2026

Ravneet Phokela says the new EL platform brings a lower cost structure, allowing Ather to price the entry-level Konarc...

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POLL OF THE MONTH

What will be the primary battery technology powering mainstream EVs five years from now?

What will be the primary battery technology powering mainstream EVs five years from now?

Lithium-ion

 

52.56%

Sodium-ion

 

16.67%

Solid-state

 

20.09%

None of the Above

 

2.56%

Not Invented Yet

 

8.12%

Total Votes : 234