Honda Cars India offers Elevate at canteens for defense personnel

Honda Cars India Ltd has started offering its mid-size sports utility vehicle Elevate across canteen store departments in the country.

The automaker already offers City and Amaze sedans at the canteens.

Elevate is Honda’s latest model in the Indian market with a 1.5L i-VTEC petrol engine paired with 6-speed MT and 7-speed CVT automatic transmissions. The model was launched in September and achieved a sales milestone of 20,000 units in the first 100 days.

"Extending Honda Elevate availability to our uniformed heroes is a privilege. This initiative reinforces our commitment to supporting those who serve our nation by offering them access to top-quality Honda products," Honda Cars India’s Vice President for Marketing and Sales Kunal Behl said in a press release.

The canteen stores department under the Ministry of Defense provides consumer goods to soldiers, ex-servicemen, and their families at a price cheaper than the prevailing market rates by offering a rebate on the goods and service tax collected on the product. There are around 34 department depots across the country.