Hero MotoCorp raises Rs 8.6 crore through Centennial CE100 auction
The auction proceeds will be dedicated entirely to charitable initiatives.
Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, has concluded the auction for the exclusive collector’s edition motorcycle "The Centennial", and raised Rs 8.6 crore via a cumulative bid amount of 75 units.
With only 100 units produced, the auction - limited to dealers, suppliers, business associates and employees of the company - culminated in the highest bid of Rs. 20.30 lakh for the motorcycle numbered CE100.
The auction proceeds will be dedicated entirely to charitable initiatives.
The remaining 25 bikes will be displayed at Hero MotoCorp facilities and will be given away through contests to employees and customers.
In an exclusive AI-powered contest, over 118 million Hero MotoCorp customers will have a once-in-a-lifetime opportunity to own this. It features custom components, including precision-machined handlebars, rear-set foot pegs, and a top-of-the-line carbon fibre and titanium exhaust system by Akrapovic.
RELATED ARTICLES
Maruti Suzuki Projects Double-Digit Retail Growth Through Festive Season
The carmaker reported a 35% increase in retail sales between Ganesh Chaturthi and Dussehra.
Valeo to Build NVIDIA Hyperion Compute Platforms for SDVs
Valeo integrates dual NVIDIA DRIVE AGX Thor processors to produce Level 4 compute hardware for passenger cars, robotaxis...
Delhi CM Rekha Gupta Announces Anti-Pollution Measures: Non-BS VI Entry Ban, Mandatory Fuel Station PUC Checks
Delhi mandates No PUC No Fuel policy, bars entry of non-BS VI vehicles, and implements staggered office hours and 50 per...



15 Sep 2024
Autocar Professional Bureau
