FY26 Export Target at 4 Lakh, With Eyes Set on 50% Market Share in the long term: Rahul Bharti

India’s largest carmaker Maruti Suzuki’s export push gained momentum as the carmaker reported a 50% year-on-year jump in overseas shipments to 59,130 units in April–May FY26. Backed by its strategy to de-risk from domestic market pressures, the company is targeting 4 lakh vehicle exports for the full fiscal year. “Our de-risking strategy of pursuing growth in exports has paid off well. It has protected us against the fall in domestic markets. Our export market share will grow this year to around 43% and the golden mark of 50% is also close. Our target is 4 lakh units which represents 20% for the whole year,” Rahul Bharti, ED, Corporate Affairs, Maruti Suzuki India said. 

The top export models of the company were the Fronx, Baleno, Swift, Dzire, and Jimny, with key markets like Africa, Japan, Chile, Saudi Arabia, and Mexico emerging as key hubs. “The advantage is that we’re fairly diversified. We’re present in 100 countries of the world. Africa, Latin America and Southeast Asia are our big markets. We entered Japan recently and it has sprung into a second destination on the back of two models: Fronx and Jimny. Japan is one of the new markets that has given us incremental volumes,” Bharti added. 

He said that the company’s domestic sales in April–May declined by 2.6%, but including exports it achieved an overall growth of 5%. “That’s the power of our export focus. In May alone, exports grew by nearly 80%. For the full year, we are targeting 20% growth,” he said.