EKA appoints Rohit Srivastava as Chief Growth Officer 

EKA, a Mitsui and VDL Groep-backed EV firm has appointed Rohit Srivastava as the company's Chief Growth Officer.

Sales, marketing, business development, and product management will fall under his purview.

Dr. Sudhir Mehta, Founder and Chairman of EKA Mobility, said, “His vast experience and proven track record in the commercial vehicles and EV sectors make him an invaluable addition to our team. We are confident that his leadership will drive our mission of transforming the electric mobility landscape.”

With over three decades of distinguished experience in Sales and Marketing, Srivastava has played a pivotal role in establishing sustainable businesses. He began his career with TATA Motors and progressed through the ranks to many distinguished positions within the company. In his most recent position, he was the Business Head – Commercial Vehicles Passenger (CVP) at TATA Motors Ltd., where he was responsible for spearheading the electrification effort and advancing EV adoption in the public transport sector spanning buses, vans, and minivans.

An engineer by training and a CII-Fulbright fellow, he is well-known for his customer-centric approach, lean thinking, and value chain optimisation. His ability to create product strategies, establish project QCT objectives, and drive product development, testing, and validation has been critical in establishing EV portfolios and tech stacks for EV products.

Rohit Srivastava, Chief Growth Officer of EKA Mobility, stated, "Joining EKA Mobility is a tremendous opportunity to contribute to a revolutionary phase in the mobility industry. I am eager to leverage my experience in driving customer-centric and sustainable business strategies to help EKA Mobility lead the charge in electric vehicle innovation. Together, we will build a future that prioritises efficiency, sustainability, profitability, and exceptional customer experiences."