Citroen strengthens presence in South India; inaugurates new dealership in Puducherry

French automaker Citroen has expanded its presence in Southern India with the inauguration of a 'La Maison Citroen' phygital showroom in Puducherry. The dealership was inaugurated by N Rangasamy, Chief Minister of Puducherry, and N. Namassivayam, Home Minister of Puducherry, demonstrating Citroen's commitment to providing enhanced access to its expanding vehicle lineup. The strategically located showroom aims to make Citroen's offerings easily accessible to Puducherry residents interested in purchasing a new car.

The complete Citroen India range, including the C3 Aircross SUV, C5 Aircross SUV, C3, and e-C3, will be available for retail at the phygital showroom. In addition to customer-focused, digital-driven sales services, the dealership will host L’Atelier Citroen, providing customers with seamless access to a comprehensive range of after-sales services.

L’Atelier Citroen, the brand's after-sales workshop, offers innovative care and maintenance services for Citroen cars in India. Citroen car owners in Puducherry will have access to services such as Virtual Remote Diagnostics, Genuine Spare Parts availability within 24 hours, and a 180-minute Roadside Assistance Guarantee. L’Atelier Citroen also offers 'anytime, anywhere' access and pickup and drop services to enhance the ownership experience.

Citroen has a presence across India through 51 La Maison Citroen phygital showrooms in 46 cities. As part of its 360-degree Comfort strategy for India, Citroen provides a range of services to build trust with consumers, including attractive finance and leasing services through Citroen Finance and Insurance and a 30 30-minute Guaranteed Trade-In facility.