CEAT signs Shafali Verma as brand ambassador

The company has had a longstanding presence in Cricket.

Autocar Pro News Desk By Autocar Pro News Desk calendar 12 Sep 2023 Views icon3520 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Shafali Verma (Left) with Anant Goenka, Vice Chairman, CEAT.

Shafali Verma (Left) with Anant Goenka, Vice Chairman, CEAT.

CEAT, India's leading tyre manufacturer, has announced the signing of Shafali Verma, the prodigious Indian cricketer, as its latest brand ambassador. With this, Shafali joins the list of CEAT's cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

At the age of 15, Shafali became the youngest-ever cricketer to represent India, breaking a 30-year-old record previously held by Sachin Tendulkar. She further solidified her position in cricket by becoming the youngest-ever half-centurion for India. Her fearless style of play, combined with an undying passion, resilience, and an indomitable spirit, led India to clinch the U-19 ICC Cricket World Cup title.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, speaking on the announcement said, "At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it's her exceptional on-field performance that stands out. While the personality of a player is significant, it's their consistent achievements across various formats that truly resonate with our brand's values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket."

“I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special", added Shafali Verma.

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