A week after it launched brake pads for electric passenger vehicles,  TVS Group company Brakes India has introduced its Platinum brake pads for the luxury car market in India.

Launched by TVS Apache, Brakes India’s friction brand, the brakes pads are equipped with a unique abrasive film for higher performance and for both front and rear fitment.

“We are unveiling Platinum brake pads with advanced friction technology and expanding our range to cater to the premium segment. In the first phase, it is introduced for select luxury car models and the range will be expanded in the coming months,” said Sujit S Nayak, vice-president – Friction and Aftermarket Business, Brakes India.

He added that the brake pads are engineered for global specifications with premium formulation to deliver quiet and high-performance braking. The brake pads are also environmentally friendly with copper-free formulations and meet the highest N compliance level as per SAE J2975.

Brakes India's move to introduce brakes for the high-performance luxury car market in the country could be driven by the fact that sales in this segment are set to scale a record high in 2023. In CY2022, around 35,000 luxury passenger vehicles were sold in India. While this number was below the best-yet of 41,000 units in CY2018, the strong market momentum is set to drive numbers beyond that this year. 

Founded in 1962, Brakes India is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings, for passenger vehicles, light commercial vehicles, heavy commercial vehicles and tractors. It has strong in-house R&D capability including state-of-the-art test facilities and a high-speed test track built to international standards.

The company, whose TVS Girling, TVS Apache and TVS Sprinter brands are popular in the aftermarket, clocks revenues in excess of Rs 5,000 crore a year. 

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