Brakes India eyes demand from EV industry, launches brake pads

TVS Group company Brakes India has launched new brake pads with advanced friction technology for electric vehicles (EVs).

The company, which is a Tier-1 supplier to Indian and global OEMs for over six decades, Brakes India is now targeting the growing electric car market in the country. Sold under Brakes India’s ‘TVS Apache’ brand, the ZAP brake pads have been designed and formulated to suit EVs.

“TVS Apache is a leading player in passenger car friction in the domestic market. The market for EVs is growing exponentially. Tapping this opportunity and understanding customer needs, we have launched ZAP for a few leading EVs, which will soon be expanded across other EV models. Leveraging our R&D expertise, ZAP brake pads are designed for quiet braking, consistent stopping power, low brake dust and enhanced corrosion protection and they adhere to the highest possible standards for environmental safety and sustainability,” said S Sujit Nayak, Vice-President and Head, Aftermarket Business, Brakes India. 

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