Bentley Motors has expanded its retail infrastructure in the Indian market with the inauguration of a new showroom in New Delhi. Operated in collaboration with its domestic dealer partner, the Bird Group, the new sales facility is positioned to target growing consumer demand within India. The capital city holds a historical precedence for the British marque, serving as the urban location where the company first established its authorized retail operations in India back in 2010.
The premium retail destination is located at Worldmark 4 in Aerocity, situated near the Indira Gandhi International Airport. The design layout of the facility aligns with the manufacturer's global corporate standards, providing a dedicated space for clients to view and configure vehicles from the brand's active product portfolio. The current vehicle lineup on display at the site encompasses the full range of the manufacturer's models, including the Bentayga sports utility vehicle, the Flying Spur sedan, and the Continental GT and GTC grand tourers.
Richard Leopold, Regional Director for Europe, Middle East, and Africa at Bentley Motors, stated that India represents a promising luxury vehicle ecosystem, and the addition of the Delhi touchpoint marks a key milestone in strengthening the brand's local market accessibility.