Axalta unveils Starry Night as 2024 Global Automotive Colour of the Year

Since its inception in 2015 with Radiant Red, Axalta's Global Automotive Colour of the Year has become an annual tradition.

Autocar Professional BureauBy Autocar Professional Bureau calendar 14 Mar 2024 Views icon9822 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Axalta unveils Starry Night as 2024 Global Automotive Colour of the Year

Axalta Coating Systems, a leading global coatings company, has announced Starry Night as its 2024 Global Automotive Colour of the Year. This latest edition marks a decade since Axalta introduced its first Automotive Colour of the Year and represents the company's first venture into featuring a black shade.

Starry Night embodies a bold and contemporary aesthetic, combining a dynamic black hue with light blue and silver flakes that evoke the mysteries of the universe and the spirit of space exploration. The choice of black reflects not only a sense of elegance but also signifies bold imaginations and the relentless pursuit of new horizons. As a versatile colour, Starry Night seamlessly blends with both classic and modern design styles, offering a unique harmony with various colours, finishes, patterns, and textures.

Dan Benton, Global Colour Marketing Director at Axalta, speaking on the announcement said “Black is the second most popular automotive colour globally and we’re excited to feature a black shade as our 2024 Global Automotive Colour of the Year. Starry Night is a hue where black is bright and dark is distinguished. This year’s colour is part cosmic and part classic, but all Axalta.”

Since its inception in 2015 with Radiant Red, Axalta's Global Automotive Colour of the Year has become an annual tradition, with the company's team of colour experts collaborating to introduce trending and innovative shades for the automotive industry.

RELATED ARTICLES
Bajaj Auto to Launch E-Rickshaw in July; Aims to Play in 40,000-Unit Monthly Segment

auther Darshan Nakhwa calendar30 May 2025

The upcoming lithium-ion battery e-rickshaw is expected to offer better range and low maintenance.

Amara Raja Delays Start of Operations at Li-ion Cell Plant to FY27

auther Kiran Murali calendar30 May 2025

By FY30, the company estimates India’s lithium-ion battery market to grow multi-fold to over US$100 billion from the cur...

Indian EV Makers Push Back Against Hybrid Vehicle Inclusion in Government Fleets: Reuters

auther Autocar Professional Bureau calendar30 May 2025

EV makers contend that hybrids still rely on fossil fuels, while battery electric vehicles produce zero emissions at the...