Audi India has introduced ‘Drive Sure,’ a driver training program designed to improve safety, technical expertise, and responsible driving skills. The initiative, launched today, provides structured training for young drivers and chauffeurs, addressing gaps between modern vehicle technologies and driver readiness. The program supports Audi’s long-term presence in India, where it has sold over 100,000 vehicles.
Audi Drive Sure offers a dual curriculum tailored for performance-oriented drivers and professional chauffeurs. The training includes workshops focused on safe driving across various terrains and handling advanced vehicle technologies.
“At Audi, ‘Vorsprung durch Technik’ is more than just an engineering principle; it’s a commitment to societal progress. Audi Drive Sure embodies this ethos by addressing a critical gap in India’s mobility landscape: the intersection of performance-oriented technology and human readiness. We intend to create a generation of drivers who respect power as much as they master it. By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviours,” said Balbir Singh Dhillon, Head of Audi India.
The chauffeur-specific training module includes professional grooming, safe driving behaviors, and familiarization with Audi’s vehicle technology.