Aston Martin India Says H1 Demand Slow, Eyes Surge in Second-Half

British ultra-luxury carmaker Aston Martin is bracing for a sluggish start to 2025 but remains optimistic about growth in the latter half of the year. Despite signs of cooling in the market due to geopolitical instability and weakening consumer sentiment, the brand sees a positive indicator in the growing number of wealthy individuals in India.

"Economy-wise, there is a slowdown, but the number of billionaires and millionaires—and people who like collecting cars—is increasing. There is positivity, and the demand for luxury cars should pick up in the second half," said Gautam Dutta, India Spokesperson and General Manager, Sales, Aston Martin, New Delhi.

Plans to Expand Footprint and Customer Connect in India

To drive growth, Aston Martin is planning to increase its presence in the country by expanding touchpoints and enhancing customer engagement. "India is a very important and focused market for Aston Martin. So, we are looking to increase the touchpoints. We are also planning to organize a lot of bespoke, highly specialized events for our customers to expand the customer base," Dutta said during the launch of the Vanquish.

Currently, the brand operates with a single dealership in New Delhi, but efforts are underway to deepen engagement with India's growing luxury clientele.

Strong Position in the Premium Segment

According to industry estimates, India’s luxury car market grew by 6-7% in 2024, with over 50,000 units retailed. This growth outpaced the mainstream segment between 2021 and 2023, highlighting the rising appetite for premium automobiles. While January 2025 began with a 12% surge in luxury vehicle sales, momentum slowed to 5% in February.

Despite the short-term dip, Aston Martin remains confident in the resilience of the ultra-luxury space. “We believe the luxury and ultra-luxury segment we cater to is on a strong growth path. This is evident from the interest in our recently launched models, including the DB12, the Vantage, and the new Vanquish,” Dutta added.

Present Focus on ICE, EVs by 2030

The company’s newly launched Vanquish, priced at ₹8.85 crore (ex-showroom, excluding options), is now available for order, with first deliveries expected in the third quarter of 2025. This follows the success of the Vantage and DB12, both of which have generated strong market traction.

While the current focus remains on internal combustion engine (ICE) models, Aston Martin is preparing for the future. "We primarily want to focus on ICE models for now. However, we also plan to launch our first EV by 2030," Dutta confirmed.