Ashok Leyland rolls out 100,000th AVTR truck 29 months after launch
The modular AVTR truck platform, which offers a comprehensive truck range from 19T to 55T GVW, has given the company a new charge in the CV market.
The 100,000 AVTR truck rolled out on October 20, a little over 29 months after the brand's launch on June 4, 2020.
Modular AVTR truck platform delivers a comprehensive truck range from 19T to 55T GVW.
Dheeraj Hinduja, Executive Chairman, Ashok Leyland, and Ganesh Mani, President and Chief of Operations, Ashok Leyland at the rollout of the 100,000th AVTR truck.
Ashok Leyland rolled out its 100,000th unit of the AVTR truck range from its Pantnagar plant in Uttarakhand yesterday. The production milestone comes within 30 months of its launch on June 4, 2020. The modular AVTR truck platform offers a comprehensive truck range from 19T to 55T GVW.
AVTR, which is India’s first indigenously developed modular platform, enables a variety of axle configurations, loading spans, cabins, suspensions, and drivetrain options on a single platform. The AVTR platform truck allows customisation to customers’ needs and applications. The platform comes with the next-generation i-alert fleet management system with remote diagnostics providing increased safety, higher reliability, durability, and superior driver comfort.
Speaking at the 100,000th AVTR vehicle roll-out, Dheeraj Hinduja, executive chairman, Ashok Leyland said, “We are proud to have achieved this significant milestone. Ashok Leyland has always been ahead of the curve and leading the CV industry in product technology and innovation. The customer-centric AVTR, has taken our customers to the next level of trucking and they are reaping the benefits of modularity. Since its introduction, the AVTR platform has been crucial for us and has helped us capture a sizeable market share in the market. AVTR has successfully helped customers improve Total Cost of Ownership (TCO) including best-in-class operation and maintenance cost. This backed with the extensive service network, is giving our customers a huge advantage.”
Commenting on the milestone, Ganesh Mani S, President and Chief of Operations, Ashok Leyland said, “The rollout of the 100,000th AVTR validates the combined effort made by the numerous teams, both internal and external. With AVTR we have been successfully able to deliver any kind of truck as per the customer’s specific requirement, in a very short time. It truly stands for quality and reliability and has set new industry benchmarks in the segment.”
The AVTR’s impact can be seen in Ashok Leyland’s strong performance in first-half FY2023. The company recorded total sales of 79,639 M&HCVs, which constitutes 90% YoY growth (H1 FY2022: 41,866 units). These included 44,422 heavy goods carriers which is a 135% YoY increase (H1 FY2022: 18,850 units).
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