White remains No. 1 colour for cars globally

Oct 10: PPG Industries, the world’s leading manufacturer of transportation coatings, has released its annual automotive color popularity and trend data. While white retained the leading spot as the most popular car color based on 2012 automotive build data, PPG forecasts that the overall use of color is on the rise.

According to PPG’s annual survey of global colour popularity, white ranked first (22 percent) and silver was second (20 percent), followed by black (19 percent), gray (12 percent), red (9 percent), natural (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent).

“Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings.

During this year’s annual Automotive Color Trend Show held at PPG’s offices in late September, the coatings company presented its ideas for future vehicle colours to leading global automobile manufacturers. Titled “Perspective,” the 2012 show presents PPG’s unique viewpoint and angle on color direction, using insight from all the company’s businesses that color items such as laptop computers, homes, buildings, airplanes, ships and heavy equipment. “PPG’s internal network of more than 20 colour experts and six colour styling laboratories around the world keep our company in the vanguard with color trends,” Harrington said. “This global perspective on multiple end-use markets gives PPG unique colour expertise that is unmatched in the industry.”

PPG presented 64 new exterior shades to automotive designers for consideration in designs of the 2015-2016 model years. These included colours such as: Al Fresco, a silver metallic with fresh green tint; Victoria Grey, a classic grey with an iridescent highlight of gold metal; Opulence, a refined red pearl with intense jewel tone; Glacier, an icy graphite grey with a slight violet blue tone; Sunshine, a bright high-sparkle intense yellow; and Elixir, a metallic mixture of silver and magenta.

In addition to colour trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate their brands, according to Harrington. “For example, metallic flake effects have become increasingly popular. A classic colour such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance,” she said.

Regional details regarding PPG’s 2012 automotive colour popularity data: • In North America, white ranks first (21 percent), followed by black (19 percent), silver and gray (16 percent each), red (10 percent), blue (8 percent), natural (7 percent) and green (3 percent).

• In Europe, white is also most popular (23 percent), followed by black (21 percent), gray (17 percent), silver (13 percent), blue, natural and red (7 percent each), other colors (3 percent) and green (2 percent).

• In the Asia Pacific region, silver and white tied for most popular (23 percent each), followed by black (19 percent), natural (10 percent), red (9 percent), gray (8 percent), blue (7 percent) and green (1 percent).