Volkswagen Passenger Cars India today announced the implementation of the carmaker’s new brand design and logo across all its 150 dealerships in the country. The German carmaker had first revealed the new logo and brand design at the 2019 Frankfurt Motor Show. Volkswagen’s rebranding is one of the largest projects globally covering 171 markets in 154 countries.
Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive and emotional. Volkswagen India has already implemented the rebranding exercise at 30 touch-points in phase I and plans to complete the remaining dealer outwise in a phased manner this year.
The aim of the rebranding programme includes:
– The new brand design and logo will ensure more colour, light and warmth across all touch-points, aligned to the brand’s presentation of being more attractive, innovative, and emotional
– Increase digitalisation and connectivity at dealerships to make customer communication more data-driven, personalised and accessible
– Volkswagen India will conduct training and orientation program for its employees and dealer partners, to be much more customer oriented and accessible, both online and offline
– The introduction of the brand design and logo across all dealerships is timed with the launch of the upcoming Volkswagen Taigun SUV.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360deg customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”