Toyota Kirloskar Motor has reported sales of 8,508 units in November 2020, which is a year-on-year increase of 2.4% (November 2019: 8,312 units). In October, the Bangalore-based carmaker had sold 12,373 units (4.27%) and 8,116 units in September.
Commenting on the November performance, Naveen Soni, senior voice-president (Sales & Service) TKM said, “The company has been witnessing a gradual yet steady recovery owing to factors such as pent up and festive season demand as well as consolidation of the market at the lower end due to increasing preference for personal mobility amongst customers. An array of attractive offers and finance schemes have also helped us maintain our momentum, thereby helping us achieve a growth over wholesales when compared to the corresponding period last year.”
“In terms of festive season demand and sales, TKM has fared well registering a 10-13% increase in customer orders and 12% increase in retail sales when compared to the festive period in 2019. However, owing to the illegal strike called upon by the members of TKM union, TKM was forced to declare a lockout at the factory which has impacted our production & wholesale numbers (sales from TKM to dealer). Having said that, we have been able to fulfil the market demand with the stock available with us, both at the factory as well as at the dealer’s end, and we are trying our best to ensure that ‘Customer Orders’ are prioritised by channelizing the available resources.
New Innova Crysta sees strong market response
According to Soni, the recently launched refreshed Innova Crysta MPV has received a strong market response. Its predecessor, the first-generation Innova Crysta, has sold close to 300,000 units since its launch in 2016 in India.
Youth is the new mantra at Toyota Kirloskar Motor