Toyota Kirloskar Motor sells 20,970 units in August, new models power 40% YoY growth
Strong demand for the Urban Cruiser Hyryder and Innova Hycross along with ramped-up production at its Bidadi plant sees the company post its best monthly sales in the year to date.
Toyota Kirloskar Motor (TKM) has reported overall sales of domestic market sales of 20,970 units in August 2023, up 40% year on year (August 2022: 14,939 units). The month-on-month growth was 1% (July 2023: 20,759 units).
The Japanese carmaker’s August numbers are its best in the first five months of the fiscal (see data table below) as well as the entire calendar year to date. Cumulative sales in the first eight months of CY2023 at 139,227 units are up 27% (January-August 2022: 109,215) and 22% (92,623 units) in the first five months of FY2024 (April-August 2022: 76,055 units).
What has energised the monthly numbers is the rollout of new models over the past six months as well as the increased production capacity through three-shift operations to meet growing market demand.
Commenting on the sales momentum, Atul Sood, Vice-President of Sales, and Strategic Marketing at Toyota Kirloskar Motor, said, "The Toyota Urban Cruiser Hyryder and Innova Hycross continue to register strong demand and the Innova Crysta, Fortuner and Legender are witnessing sustained segment leadership. The Camry Hybrid and Glanza are also strongly contributing to the overall success. We are also elated with the continued strong performance of the Toyota Hilux.”
Last month saw Toyota India launch the new luxury Vellfire MPV, priced at Rs 1.20 crore, as well as the Maruti Ertiga-based Rumion MPV priced at Rs 10.29 lakh.
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