Torino, MIRA offer low-cost design

Italian design house Torino Design and global development partner MIRA have signed a collaboration agreement. It delivers a turnkey design, development and certification service to global automakers including manufacturers in India, targeted at providing the highest quality design and engineering. The collaboration is founded on a lean business model that offers world-class service at a very competitive cost.

While development budgets in India still remain under pressure, the Torino Design and MIRA collaboration is carefully constructed to provide the quality of design and engineering required but at the right cost for market conditions. According to Dr George Gillespie, CEO, MIRA, “Italian styling and British engineering is a powerful combination that makes a strong case for outsourcing. We’re sure this collaboration will be welcomed by leading automakers who have come to rely on and trust our individual services. Together we are bringing the best of both companies in one lean and integrated package that makes the whole process more efficient and satisfying for our customers.”

Roberto Piatti, Torino Design’s Founder, CEO and managing director adds, “Our idea is to propose a new business model that defends the design capabilities of Turin and restores the city’s competitive edge in an increasingly cutthroat global context."

Torino Design provides car and product design services to leading brands throughout the world. Its staffers are adept at all the critical aspects of styling and design.