Tiago crosses 400,000 mark

According to the company, the Tiago is the first car from Tata Motors to achieve this milestone in a short timeline

Autocar Pro News Desk By Autocar Pro News Desk calendar 21 Apr 2022 Views icon2266 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Tiago crosses 400,000 mark

Tata Motors has rolled out its 4,00,000 Tiago from its Sanand facility in Gujarat.

The company’s Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Rajan Amba said, “The Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable marketshare in the most crowded segment in the auto industry. The Tiago has become the preferred choice for youngsters who are looking for a stylish, feature-loaded, and safe car, with more than 60 percent of sales from first-time buyers.”

The company launches a CNG version of the car in January and as Amba said,” The recent interventions of Tiago NRG and Tiago CNG have gained quite the popularity among prospective buyers.”

Tata Motors said it has continuously updated the Tiago  with various technological innovations over the years. Its sporty design, superior drivability, and immaculate safety features have redefined the hatch segment since its introduction in 2016, it said. In a press note, Tata said the Tiago has a market share of 19 percent in its segment.

 

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