Tata Nano goes public in Big Bazaar
Tata Motors has struck a deal with the Future Group to sell the Nano through the Group’s Big Bazaar consumer retail network. This tie-up is a first-of-its-kind move in the country’s passenger car segment. (The ITC-promoted e-choupal initiative for farmers displayed tractors at its rural malls)
For the Future Group, this is a way to explore the business potential of adding a vehicle to its range of products.
Nano sales have picked up since December 2010 after the company announced a four-year warranty for existing and new customers. The company sold 8,262 Nanos in February which made it to the top 10 cars in terms of sales after a five-month gap.
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